In the fast-paced and competitive world of sales, emotional intelligence plays a crucial role in building successful relationships with customers. Emotional intelligence, often referred to as EQ, is the ability to recognize, understand, and manage emotions in oneself and others. In sales, having high emotional intelligence can lead to increased sales, stronger relationships with clients, and Emotional Intelligence in Sales a deeper understanding of customer needs and motivations. This book gives you tools and techniques for engaging potential customers and convert them into buyers using emotional intelligence.